MJSM
YEAR
SERVICES
2022
Branding, Web design
MJSM an organization that supports youth with mental health, with a mission to promote and amplify the voices of young people and their experiences. The unique challenge of this project was the diverse target audience — They needed their branding to be versatile and speak to not only youth, but also work in professional contexts for government proposals.
The logo
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The logo was built around the central values of the organization; transparency, diversity, and inclusion reflected in a colorful speech bubble, with an opacity effect. The font choice is playful, yet functional and brings a unique touch to the brand.
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Social Media
​As a way to promote their mission to share and amplify mental health experiences of youth, a social media system was designed with the idea to highlight excerpts of testimonies. This was a strategic way for them to share stories and create a platform to encourage youth to participate in the movement.​
Card game
Of all the promotional items, I particularly wanted
to create something which could be useful, a real tool that they could use to propel their mission and encourage youth to actively reflect on their mental health experiences.
The outcome was a card game. The cards consisted of questions that could spark discussions about mental health, and introspection. In short, a tool to help youth verbalize their experiences in a safe space.
