Kurio is London-based brand inspired by the desire for a coffee alternative that promotes focus and flow without the jitters of caffeine. Rooted in wellness and curiosity, the goal
was to create a playful but premium brand identity that highlighted the organic quality
of the ingredients, their health-forward benefits, while capturing the mindful and often sacred ritual of our morning coffee.

Positioned as a premium product, the key challenge was to create something truly
unique that would entice a health and an aesthetically-minded audience. The colours
and typography were designed to strike a balance between organic and modern, as well
as earthy and vibrant.