Goat jeans

Creation of a logo and a visual identity for a brand of bold
70s style retro chic jeans.  

LOGO
To capture a 70s vintage feel, a scripted swash typeface was chosen for the logo, inspired by the funky type trends and hand-lettered painted signs of the 60s/70s. Avant Garde was selected as the secondary font, which was a classic typeface used in 70s advertising design.

COLOURS
The tangerine orange recalls the vibrant colour trends of the 70s, and is paired with a midnight blue for high contrast. The effect is a logo and label that will stand out when placed over the multitude of funky pant colors, patterns, and textures offered by Goat Jeans.